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United Healthcare, a global provider of health insurance, has created a very popular magazine for its clients called “Hub.” Published quarterly, the magazine now boasts nearly 50,000 subscribers, and the number is growing.
Realizing that the published articles are a valuable resource for existing and future readers, the company decided they'd like to build an accompanying website where readers can not only read the current issue, but can search an archive of past articles to research specific topics or companies.
Working with site designers at Pita Communications, LLC (www.pitacomm.com), Crucial Networking developed a robust php/mySQL-based Content Management System (CMS), where United Healthcare personnel can easily update website content without any HTML knowledge. In addition to simple publishing tasks, the system also boasts advanced reporting detailing which issues and articles are being read the most frequently, providing valuable help when the company is researching topics for future issues.
www.hubmagazine.net receives several thousand visits per day (and growing), and article views increase each day. United Healthcare now knows how valuable its articles are by reading traffic reports and send-to-friend reports. More importantly, the company has been able to cost-effectively increase the value of their site by adding content on a monthly basis without the need to call professional web developers.
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There’s nothing more convenient than being able to update your web site yourself, in real-time. From anywhere.
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If you want to be taken seriously on the web, you need to look the part. You run a world-class business. Show people that you do.
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