About Us - Our Team - George Roberts - Chief Development Officer - Crucial Networking - Plantsville, CT
George Roberts - Chief Development Officer

George Roberts

Chief Development Officer

“I'm the code monkey at Crucial. I write most of the backend code that powers applications like CruCMS, our custom Content Management System.”

Prior to spending a few years heading up the Interactive department at B2B agency Keiler & Company, I came to web development from an altogether different background: accounting. It became clear to me that mutual fund portfolio administration really wasn't for me, and I began to teach myself web development in the evenings. I landed my first freelance gig in 1998, and haven't looked back since.

The diversity of professional experience coupled with the self-taught nature of my skillset allows me to perform my job very well. Solving business issues with code is always a challenge, and it takes an orderly, yet creative thinker to diagnose a problem, fix it, then optimize it for the web, or to take a business process that has existed only offline for decades and transition it seamlessly to the web.